KEEPING UP WITH THE MUKHI SISTERS ( THERE IS A HASHTAG FOR THAT TOO.) – Mukhi Sisters

KEEPING UP WITH THE MUKHI SISTERS ( THERE IS A HASHTAG FOR THAT TOO.)

HISTORY

It all started in the 1920s when our grandfather and his cousins decided to leave India and come to this part of the world. They eventually moved to Beirut and lived the good old days of the city to the fullest.

The Mukhis had Fine Jewellery Stores as well as Oriental Works & textile stores.

-A.Neechamal was at Avenue des français.

-Bombay Bazar facing Palm Beach Hotel.

-Rupkala facing Palm Beach Hotel.

-A boutique at the @lebristolhotel -A boutique at Capitol Hotel -A.Neechamal/Ashoka at Strand Building in Hamra.

They also had shops in Egypt, Syria, Libya, Doha and Dubai.

In 1979 our father, Chandru Mukhi, married Lebanese lady, Effat Kreidieh,

Together, they faced a lot of challenges and brought up the three of us, Maya, Meena and Zeenat.

In 1982, Effat’s Effys Jewellery saw the light. Effy, in case you havn’t met her, has been known for working with colored stones, since the beginning. Her style is unique to herself and she did numerous collaborations, mainly with the houses of O.J Perrin, Poiray, Pippo Perez.. She has participated in countless numbers of local and international events over the years and has helped the Syndicate of Jewellers in one of their biggest achievements.

There is no doubt that her love for precious stones and mixing styles has influenced us in our designs.

Growing up in a family of jewellers, Meena, Zeenat and myself were always exposed to stories of jewels and precious stones.

Our parents taught us respect and passed on to us their love and appreciation for everything beautiful.

As a child, I always knew that one day I was going to have my own company.

In 2009, I decided that I was going to make it happen and asked my sisters if they wanted to join me on this new adventure, and they agreed, without a doubt!

Why Mukhi Sisters? We wanted a name that wouldn’t be a fad, and we were looking for something that would describe us best. we wanted to share our personal style and so our name had to be a reflection of that.

The 3 of us knew that we were going to let you into our world, so we chose to keep our name, Mukhi. After all, it’s who we are! It is our legacy & it is a reference in the industry. So what better name to describe us?

As for Sisters, we’re naturally referring to our bond- in addition to that, we’re huge believers in women empowerment and all the change women can do. And in a world filled with …&sons or …brothers.. it only made more sense to us.

And so, Mukhi Sisters came to life in February 2009.

In 2011, we opened our first store at the Jewelers Souks in Beirut Souks.

Back then, our concept was to have a small boutique. A secret in Beirut, that had a bit of the cave of Ali Baba effect- we believed in the power of more is more and our windows were a mix of styles and colors, and it was up to the clients to create their own mix.

THE BRAND

Mukhi Sisters is a brand that transforms stories and personal moments into finely crafted daywear jewellery with real individuality. Each piece embodies a distinctive narrative and unique energy. Perfect jewellery for every day(and night), the creations are linked to each sister’s personal style, interests and obsessions. An alluring cosmos of colours, signature styles and eye catching design, there’s always an element of surprise and the essence of evolution.

The subtle meets the bold. The vibrant clashes with the sober. The nostalgic is juxtaposed against the trendsetting. The ethnic merges with the urban. Nature blossoms next to fanciful symmetry. It’s a spectacle that celebrates the beauty of semi-precious stones, gold and diamonds to create original statements. The sisters believe in energies and personal style and this is what they transcend the most through their jewellery pieces. Boho chic meets vintage is the style that would describe them most.

Collections: Queen Vicky, EverYours, Contagious, Roman Number, Fleur De Lys, Dreamcatcher, Reverie on the Vine…And they participated in several regional and international shows.

PRESENT TIME

In 2017, Mukhi Sisters is not just a jewellery brand anymore, it has developed into something more than that.

Today, along with Meena and Zeenat, the 3 of us have created a new Mukhi Sisters Experience for our clients. Bringing back the old (our history and old Beirut) in our own way, we opened Mukhi Sisters Fine Jewellery & Concept Store. A space inspired by the different industries that the Mukhi elders used to deal with (hence the concept store addition)

With our heads in the clouds and feet on the ground, we chose to collaborate with RG / Architects to bring our vision to life.

Rabih Geha’s vision is regularly intersected with the demands of his clients and the modern world. And this is a key point for Mukhi Sisters. Geha aimed to capture our jewellery style, he also aimed to capture our universe and translate our need into our first Mukhi Sisters flagship store.

We have more plans for the future, keep following our news for jewellery designs and other updates.

And for now, we leave you with these unofficial pictures of Mukhi Sisters. We’re at the Municipality of Beirut bldg, facing Vacheron Constantin. Pass by if you’re around!

Maya xx

#keepingupwiththemukhis

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